Whether you want to share your thoughts, know about worldwide politics or keep up with famous persons, Twitter is the app to be on. When Instagram, Facebook and WhatsApp crashed simultaneously, let's be real, we were all caught in 4K heading to Twitter. And its no wonder why. The app has an easy to use interface, is an important platform for domestic & international political know how and most importantly creates a space for people to interact with personalities who would otherwise be close to impossible to reach out to.
But here's our question, apart from using the app for the hot tea on celebrities, jumping on trending hashtags and keeping up with events of the world, are you using Twitter as an effective platform for your Business?
Whether you're a start-up or own a mature business that is looking to expand touch points with its audience, Twitter can prove to be just the platform you need. According to statistics, as of July 2021 a whooping 206 million users actively use Twitter on a regular basis. Imagine the potential you could tap into if you included Twitter into your social media strategy.
Yes, it's not focused completely on video, there's no dancing involved AND it has a 280 character limit. We can see how these facts about Twitter can leave you confused. Unlike other social media platforms, Twitter does not focus on video content creation or long immersive captions. Rather, it encourages users to think up and share short Tweets that are impactful. This makes Twitter the perfect medium for delivering to-the-point, important and informative announcements. The key to using Twitter is to create a unique personality for your brand account and then use it to keep things interesting, trendy and fresh.
Here is How you can Start:
Create your Twitter account: A no-brainer. As you know by now, Twitter is a platform for sharing short, sharable and focused content. Creating an account is the first step. Once you know your way around, find your tone and start engaging with your audiences, you'll love it even more.
Find your Audience: Like with other social platforms, first you need to know your target audience. According to Statista: 'As of April 2021, Twitter global audience was composed of 38.5 percent of users aged between 25 and 34 years old. The second-largest age group demographic on the platform was represented by users aged between 35 and 49 years old, with a share of almost 21 percent.' Once you have researched, understood and found your target audience, you can begin working to create a strategy around your goals.
Listen to what's Tweeting: Twitter is a great place to find out what people think and say about brands within and outside your industry. This is helpful for gaining insight into what audiences want. The more often you keep up with trends the more you are going to be seen.
Tweet with Purpose: Brand building on Twitter involves voicing your brand. Two major questions you must ask yourself starting out are: What does your company have to say? Who should be listening to you? Once you've answered these questions, you can set up a unique presence and tone to your tweets that will set you apart from your competition. It is important to tweet with purpose because the characters are few and the sea of tweets vast.
Speak Up: Twitter is all about speaking out and speaking up. You should respond and feel free to pitch in on trends and current issues with your own unique opinion. Obviously share your own thoughts and break-throughs with your niche but also participate in industry discussions & viral trends by retweeting other's tweets.
Build Relations: Join relevant Twitter Chats, maintain easy and open communication channels, respond to mentions and comments frequently and humanize your brand as much as you can. Consider doing brand sentiment analysis to pick apart negative mentions and focus on responding to important mentions.
When you're starting out, like every social media platform, it will seem slow. But experimentation and consistency is key. Build your strategy to meet brand goals and soon enough you will be using Twitter effectively for your business. If done right, Twitter is exactly what your start up needs. The immense reach and impact are the major reasons why businesses include the app within their social media strategy anyway.
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WRITTEN BY
Ruth Pereira
Ruth is the Content Writer & Media Executive at Social Donut 101 based in India.
A design, writing and pizza enthusiast that has a hard time resisting cake.