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How to Crack the Instagram Reels Algorithm in 2023


Instagram Reels has become a popular feature on the platform, allowing users to create short videos and reach a wider audience. However, with the sheer number of reels being created every day, it can be difficult to get your content noticed. In this blog, we'll share some tips and tricks on how to crack the Instagram reel algorithm and get your videos seen by a larger audience.


🎶 Use trending sounds and hashtags -

One of the most important components of Instagram Reels is the sound and music used in the video. Instagram's algorithm favors reels that use trending sounds and music. So, using popular tracks can increase the chances of your content being discovered. Also, using popular hashtags can help your reel reach more people. By using relevant and recent hashtags in your video, you increase the likelihood of your video appearing in the related content section of the Explore page.


🌸 Keep it short and sweet -

Instagram Reels have a maximum duration of 60 seconds, but that doesn't mean you should use them all the time. In fact, shorter videos are usually better. According to Instagram, the ideal length for a reel is between 15and 30 seconds. This means that you should aim to create engaging and concise content that grabs the viewer's attention in the first few seconds.


👀 Use eye-catching thumbnails -

The thumbnail for your reel is the first thing viewers see when they scroll through their feed, so it's important that it catches the eye. You can create a custom thumbnail or choose one from the video by selecting the image you want before posting. Choose a frame that accurately reflects the content and is visually appealing to entice viewers to click and watch.


👥 Collaborate with other creatives -

Collaborating with other creators in your niche can help you reach a wider audience. By collaborating with other creators, you can tap into their existing audience and gain new followers. Also, Instagram's algorithm may favor reels that involve multiple users.


💬 Interact with your audience -

Engagement is key on Instagram, and that goes for reels as well. The more engagement your reel gets, the more likely it's to be shown to more people. Encourage your followers to like, comment, and share your content by asking questions or creating interactive content. Also, respond to comments and share with your audience to build a community around your content.


In summary, cracking the Instagram reel algorithm requires a combination of creativity, strategy, and engagement. By using topical sounds and hashtags, short and concise content, eye-catching thumbnails, collaborating with other creatives, and sharing with your audience, you can increase your chances of reaching a wider audience and growing your following on the platform.

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