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  • Writer's pictureRuth Pereira

Social Media Marketing Agencies & What They Do

If you have ever wondered about what a Social Media Marketing Agency is, and why they are so in-demand these days, this blog is for you. We have quickly summarised what agencies like

Social Donut 101 aka yours truly, offer to clients and why we are good at what we do.

The general definition of what a Social Media Marketing Agency does is, "the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analysing content posted." And rightly so. However, there are some common services that are offered or that should be offered when you approach an agency.

Strategy Planning - Social media agencies offer creation and building of innovative ways for a business to crack into social media channels. They study the existing social media presence and strategies, learn about the business’ competition, and then come up with a clear strategy. This strategy will combat the old one and is always targeted at results like increased followers, engagement, purchases etc.

Account creation and Branding - It studies the industry a business belongs to and identifies the social channels best suited for the business. It creates complete and enhanced profile for businesses that customers can connect and engage with. Keeping multiple social media presences may work for some brands and not others. So a thorough analysis before creating an account entails when you agree to work with an agency. In some cases, the company would like a complete makeover or rebranding done, from the logo right down to the social media and website. It allows the company to approach the market with a new face and fresh identity.

Content Publishing – Along with its creation, the agency also undertakes the publishing responsibility, i.e. posting content on various platforms while keeping time zones and customer reach in mind. Coming up with a posting schedule that engages the right audience and helps the company connect with them is a part of the publishing process.

Research and Reports – They also offer in-depth analysis on competition landscape, to know how competitors are performing and also shed light on how the client business is doing against them. If you need it they also carry out SEO and hashtag analysis. While research on the market and trends in the industry is an ongoing process, the agency also generates reports of ad campaigns, social media reach, engagement, interactions and more, to give you a clear understanding of whether the strategies applied are working.

Education and consulting – Some businesses might still be very new to the social media marketing world and may find it overwhelming. This is where agencies educate businesses about how it all works and help manoeuvre through it. The digital realm and where you stand in it as a business is not always easy to scope. A social media marketing agency is a group of skilled personnel that have years worth of experience doing just what you would find intimidating and can help you see it. Making sure clients understand the process and the steps involved, is very important.

In a nutshell social media agencies take over most, if not all of the social media marketing responsibilities of a company. Keeping in mind the client's intended goals and preferences, an agency is a team of individuals that work like a cell to achieve the desired results.

As an agency of freelancers, Social Donut 101 offers these services and more. Creating diverse designs and offering varied and unique points of view. Our diverse and skilled team work on multiple projects and with clients of different industries. We believe in transparency of both work and accounts and actively involve our clients in our work, giving them the whole experience of what we do.

If this is something you are looking for, give us a call!



Ruth Pereira

Ruth is the Content Writer & Media Executive at Social Donut 101 based in India.

She is a writing, design, and pizza enthusiast and has a hard time resisting cake.

You can connect with her on Instagram @ruuthxo



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