Hashtags - As Prickly as They are Sweet
You may hate it but you can't ignore it - Hashtags. A prickly topic for some and for others its the sweet spot 🍍
You may hate it but you can't ignore it - Hashtags. A prickly topic for some and for others its the sweet spot 🍍 Whether you love or hate them, there's no denying their power and ability to reach new audiences, get discovered by new followers and give your posts that extra mileage to increase engagement. 🚀
According to a research by Later, posts with 10 and more hashtags get an average engagement rate of 6% (which is 🔥🔥🔥).
Whether you are posting on your feed or story, you must have hashtags on all your posts if you want to reach a wider audience. We have some tricks up in our hats 🎩✨ for including hashtags in our social media posts which work ah-mazingggg 🤩👇
#️⃣ Add line breaks before your hashtags - dont clutter your captions with your hashtags.
#️⃣ Use only "Relevant" hashtags - irrelevant or dormant hashtags will not bring in the traffic.
#️⃣ Post hashtags in the first comment - Keeps your caption and hashtags separate.
#️⃣ Add hashtags to your Instagram stories - Don't ignore the power of hashtags in stories.
#️⃣ Hide your hashtags in your stories using a GIF or image sticker - If you don't want your hashtags to overpower your story, then make the font small and cover withe a GIF or image sticker.
#️⃣ Track your Instagram hashtag success using Instagram insights - This will help you understand which hashtags works for you and which don't so you can replace them on the next post with better working posts.
#️⃣ Follow your favorite hashtags on Instagram (Our is #SocialMediaManagement) - This is a good source of inspiration, help you understand the works of your industry and so on.
#️⃣ Using a third party software such as Later or even an excel sheet, prepare a list of hashtags - Prepare a spreadsheet to write down the number of posts of each hashtag so you know what works and what doesn't.
#️⃣ Add hashtags to your Instagram bio - Like Stories, traffic comes in through your bio as well.
#️⃣ Use at least 10 hashtags to increase your engagement rate - The more the hashtags that much better. Instagram has a cap of 30 hashtags, but if you are one of not too many, but want traffic, then using ten hashtags is ideal.
Farheen S. Sayed
Farheen is the Managing Director at Social Donut 101 based in Kuwait and India. She is an aficionado of all things social media along with all the best food joints.
You can connect with her on Instagram @farheen_f1s