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  • Writer's pictureFarheen Sayed

Digital Marketing in 2020

The marketing industry is changing and evolving by every passing day and as marketers, we have to keep ourselves on the forefront of the digital marketing evolution. If you are digital marketer and want to stay on top of the industry 👇🏻

#️⃣ Social Media - Utilize the digital platforms to its fullest potential. Don't be overwhelmed with big brands spending big bucks to drive in traffic. Remember social media started out as an organic platform and will remain so.

💬 Good Content - Remember content is key. It is what makes people stop to look and read. It is what people want. And with Google developing BERT - new algorithm to help the search engine giant get a better understanding of the natural language in user search queries, marketers must think carefully about their target market and how they can tailor content more precisely in 2020.

📹 Video Content - Video is no longer an option. It is a known fact that visual contenmt gains more attention than text-based content, especially when it comes to trying to sell products and services online. Whether it's stories, IGTV, Youtube, video is the type of content you WANT to be incorporating more of into your marketing strategy. Video marketing is highly-engaging, especially if it's live video. Live streaming is a powerful method of digital marketing when combined with influencer marketing.

⏰ Be Present - No one likes a post and ghost. Listen and respond in a timely manner. People will invest in you if you also are invested in them and their time.

📧 Email Marketing - Email is getting more personalized and continues to be a major channel of communication with billions still using it for personal and commercial use. Email marketing when combined with other marketing techniques often leads to a trigger action towards your business goals.

You may have already noticed that things are moving fast and as business owners and digital marketers we can not be standing still. We need to catch pace with the evolving trends to come into notice of our relevant audience.

Which of these trends would you be trying out? Let us know in the comments below.



Farheen S. Sayed

Farheen is the Managing Director at Social Donut 101 based in Kuwait and India. She is an aficionado of all things social media along with all the best food joints.

You can connect with her on Instagram @farheen_f1s



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