6 Reasons Why Video Content is Superior
When done well, video can be a powerful source for a brand to spread its message in a way that is easily accessible to a large audience. It works with both B2C, B2B and is currently the most widely used content strategy across various social media.
Here's what makes it so effective:
#1 Users Prefer Video over Text
Videos allow your audience to see your product/service in action. They get the full grasp on how it works, the features or benefits and what makes it different from it's competition. Videos make digesting information easier and faster, because a whole lot of it is demonstrated through interesting visuals.
#2 Drives Audience to Take Action
When optimized for conversions, videos are incredibly compelling in moving viewers to follow directions and take action quickly. You can boost your lead generation and sales tremendously by giving a clear call-to-action in your videos that can direct your audience to intended links and motivate them to take the action you want them to.
#3 Increases Brand Awareness
Video for marketing is also effective in creating more awareness about your brand. It can cover areas like telling the story behind your brand, customer testimonials, FAQs relevant to your industry and so much more. Using video strategy is the ideal tactic to increasing exposure and expanding your reach online.
#4 Videos Have a Good Return on Investment
Many times businesses are of the opinion that they may not get a satisfactory return on their investment in video marketing. Contrary to this idea, many surveys have proven that the ROI for videos is quite profitable to a business. However, it will depend on several factors, like how well you have organised your content strategy, the quality, relevance and editing of your videos.
#5 Versatile and Multifaceted
There are many possibilities when it comes to how video can be used to market a product or service. This means it’s easy to find a method that fits your company’s marketing goals. This also means that you can use videos without breaking the bank for it. Some examples are:
Social media platforms like Snapchat, Facebook, Instagram, and YouTube which allow you to post stories that disappear after a certain amount of time. These are great because they can be super quick and cheap to create and they speak directly to your audience.
Live video or Live Streaming has grown in recent years with industry giants like Facebook, YouTube, and Twitch all offering ways for businesses to stream live content. Facebook has stated that live streams get six times as many interactions as regular videos, which is perfect for any business looking to reach out to a larger audience.
Webinars are another great way to use video to interact directly with your potential customers. They can be used to answer brand specific questions that customers may have, or to teach the audience something about your industry, thereby establishing your business as a pioneering force. It also gives your audience that human touch that they seek in the engagement.
#6 A Fresh Approach to Customer Engagement
Video is a great way for marketers to reach out to people. It is easier than ever before for businesses to create and share high-quality video content to effectively portray and present information with existing and potential customers. If you don’t already have video as part of your content strategy, it may be time to begin experimenting.
By creating high quality and sensible content, your customers are better positioned to make an informed decision quickly by watching your video, than reading a blog article or social media post. Therefore, give your audience what they want, put your hand into the video marketing bag and pull out interesting videos that you can use to leverage your content marketing strategy.
Ruth is the Content Writer & Media Executive at Social Donut 101 based in India.
She is a writing, design, and pizza enthusiast and has a hard time resisting cake.