A cold pressery and foods company wished to launch its Halo brand products in India. The brief was to make the natural, additive-free products attractive to young consumers. This was achieved by using designs that were clean and uncluttered allowing users to peek inside the transparent packaging. An effort was made to make the products seem pure and unadulterated by the extensive use of white in the branding and design.
The Halo logo that was subsequently designed was a play on the word itself and the bar over the 'O' in the logo is a representation of a Halo, symbolizing the purity of the brand. The letters of the name HALO are bold to make them stand out even against the backdrop of brightly coloured juices or foodstuff.