The start of any brand is formulating and creating a brand book which basically are set of rules with strategic and style guidelines explaining how a brand should work. It consists of the main elements such as brand introduction, logo guidelines, colour palettes, fonts and so on of the brand that would influence any marketing campaigns, communications and products or services. A brand book helps you improve your brand position and adds a depth to your brand position. 

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Doesn't matter if your company is big or small or is just starting out, it is important that you have a brand book in place. We have worked on various aspects of a brand book for many of our clients. Below is a list our clients and the work we have undertaken for them as part of their brand book.